Senior UX & product designer. Nine years making complex software easier to use.

I designed the education platform for ERAS Cardiac, a medical nonprofit. I've also been a founder and a Director of Product, so my design work starts with the product decision: what's worth building, and in what order.

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Based in Toronto

Work worth talking about in detail

ERAS Cardiac

7 years as their design partner·Built the design system·Led member research

ERAS Cardiac is a nonprofit that helps cardiac surgery teams adopt enhanced recovery practices. Its members, the clinicians who care for cardiac surgery patients, learn through the Virtual Education Centre: a searchable library of modules with videos, presentations, PDFs and protocols.

ERAS Cardiac was my client from 2018 to 2025. I did all of the design work: the wireframes, every screen, and the design system that kept the platform consistent as the library grew. I worked with my development team from the first wireframe through launch, and we built and shipped it together.

Once it was established, I led the audit of the business value it was delivering, and ran the research behind it: interviews and surveys with members to find where the platform got in their way.

Blurb.fm

Director of Product·Over 80% of videos ship without engineering·4 formats productized

Blurb makes content for record labels at scale: visualizers, lyric videos, translated lyric videos, and comment videos, all of it headed for YouTube where the catalogue earns. When I joined, making any of it meant going through engineering. There was no dashboard and no interface, for the team or for clients.

I built the internal dashboard the team runs on. One of the most interesting problems was comment videos. A track can carry thousands of YouTube comments, and only a handful belong on screen. I designed the system that decides which ones make the cut, what order they run in, and how long each one holds the screen, along with the review flow the team uses to make the final call before anything ships. I interviewed the team before designing it, and ran usability tests with them as it came together, so it fit how they already worked.

Engineering was in the loop on every piece of content when I arrived, and on 20% of it by the time I left, freeing the rest of their time to build the platform instead of producing deliverables. The dashboard lets the design team click a few buttons and produce the rest themselves. My time went into product requirements, Figma design work, and the roadmap I built with engineering.

Workhouse NYC

$11k first month·~10 hrs/month back·live in 4 weeks

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Workhouse is a coworking space in New York City. Every booking ran through email and a spreadsheet, with someone checking a calendar by hand, quoting a rate, chasing payment.

I helped them replace it with a self-serve platform. Users select a meeting room and either drag across the hours they want or book the entire day. They pay on the spot, the booking lands on the meeting room's existing calendar, and they can cancel directly from the confirmation email.

It was live in under four weeks. In the first month it took $11,000 in bookings and gave the team back about ten hours a month.

“We went from a slow, manual booking process to a platform driving real revenue every month.”

Katy Teets Katy Teets Operations Manager, Workhouse NYC

Moments of Good Design

Short stories about everyday details that make things feel more human.

Products I've built

Hi, friend

I'm Jaime, based in Toronto .

I founded Worksimply , a proptech startup, an Airbnb for on-demand workspaces. Four years of cold emailing prospects, collecting rejection emails from investors, driving to locations to do photo shoots, and debugging the app at 11pm when it went down. Companies like 7shifts, Bettermode, Tempo, and Cognota booked workspace for their teams through us.

Before that I ran a design and development studio and grew it to five people. From 2018 to 2025 I was also the design partner for ERAS Cardiac, designing and launching their education platform with my team. After Worksimply I ran product at Blurb , a startup working with some of the world's largest record labels. Along the way I mentored three people who changed careers and became UX designers.

I grew up in Monterrey, Mexico, and moved to Canada with my family when I was 18. My mother is Japanese, which gave me an early grounding in a culture built around mindfulness and simplicity, values I still bring into my work every day.

Chances are I'm on a tennis court right now.

Something I remind myself of

“I must create a system or be enslaved by another man's. I will not reason and compare; my business is to create.”

— William Blake

Experience

Blurb.fm Director of Product

2024–2026 Toronto, ON
Worksimply AI Founder & CEO

2023–2024 Toronto, ON
Worksimply Co-working Founder & CEO

2019–2023 Toronto, ON
ERAS Cardiac Lead Product Designer

2018–2025 Remote
Enso Digital Founder & Product Designer

2017–2019 Calgary, AB
Company Dates Role Location
Blurb.fm
2024–2026 Director of Product Toronto, ON
Worksimply AI
2023–2024 Founder & CEO Toronto, ON
Worksimply Co-working
2019–2023 Founder & CEO Toronto, ON
ERAS Cardiac
2018–2025 Lead Product Designer Remote
Enso Digital
2017–2019 Founder & Product Designer Calgary, AB

Tools I use every day

Things I Notice

I like noticing small details in architecture. These are close-ups I capture while traveling, usually on my phone.

Education

University of Calgary Bachelor of Science (B.Sc.), Electrical Engineering

2010–2015
Springboard User Experience Design Bootcamp

2017
Institution Degree Years
University of Calgary
Bachelor of Science (B.Sc.), Electrical Engineering 2010–2015
Springboard
User Experience Design Bootcamp 2017