Blurb.fm Director of Product
Reduced engineering involvement in routine batch runs by ~90% — ops now handle almost all of it self-serve.
About me
I build and scale digital products from first idea to lasting revenue. As a hands‑on product manager / designer, I guide small, cross‑functional teams from concept through launch and iteration, relying on first‑principles thinking and AI‑driven workflows to learn and improve quickly.
Over the last decade, I've built products as a founder and as the operator behind a design-led studio. I bring strong taste to the work, pairing clear strategy with craft.
Competitive tennis sharpened my discipline and resilience; my Japanese–Mexican heritage informs a preference for thoughtful simplicity in everything I build.
Vibecoded Products
Workhouse NYC
Replaced a coworking space's manual, email-and-spreadsheet booking process with a self-serve platform. Real-time availability and automated follow-ups drove $9k+ in monthly revenue.
Somewher
See the weather and local time in cities around the world, instantly. Compare up to three places side by side, perfect for planning across time zones.
Experience
Worksimply AI Founder & CEO
Achieved 5k App downloads in 4 months
Worksimply Co-working Founder & CEO
Achieved GMV of ~$200,000. Worked w/startups such as 7Shifts, Tempo, Bettermode, and more.
Enso Digital Founder & Product Designer
Increased yearly revenue 4× from 2017 to 2018 to $400,000
| Company | Dates | Role | Proudest Achievement | Location |
|---|---|---|---|---|
| | 2024–Present | Director of Product | Reduced engineering involvement in routine batch runs by ~90% — ops now handle almost all of it self-serve. | Toronto, ON |
| | 2023–2024 | Founder & CEO | Achieved 5k App downloads in 4 months | Toronto, ON |
| | 2019–2023 | Founder & CEO | Achieved GMV of ~$200,000. Worked w/startups such as 7Shifts, Tempo, Bettermode, and more. | Toronto, ON |
| | 2017–2019 | Founder & Product Designer | Increased yearly revenue 4× from 2017 to 2018 to $400,000 | Calgary, AB |
Education
University of Calgary Bachelor of Science (B.Sc.), Electrical Engineering
2010–2015
Springboard User Experience Design Bootcamp
2017
| Institution | Degree | Years |
|---|---|---|
| | Bachelor of Science (B.Sc.), Electrical Engineering | 2010–2015 |
| | User Experience Design Bootcamp | 2017 |
Things I Notice
I like noticing small details in architecture. These are close-ups I capture while traveling, usually on my phone.
Moments of Good Design
Short stories about thoughtful experiences I've come across in daily life — small details, interactions, and systems that make things feel clearer, smoother, or more human.
The Ramen Experience
A small ramen spot in Osaka where the staff tracked exactly where each customer was in their experience — and adjusted their behavior without you ever noticing.
One light, no confusion
A small light told me exactly which elevator was mine, then blinked when it arrived. No thinking, no guessing. Just clarity at the right moment.
Pedestrian Traffic Light
A countdown-style signal in Kyoto that tells you exactly how long to wait — no guessing, just clarity at a glance.
Never Forgetting Your Floor
A hotel elevator in Tokyo that remembered our floor for us — right when we forgot it.
The Heated Mirror
A hot shower left a clear rectangle on the fogged mirror thanks to its built-in heater.