Product manager and design engineer in one. For proptech startups.

I founded a flexible workspace software company, then ran product at a startup working with the world's largest record labels. Product decisions, design, and shipped code, without a full-time hire.

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I'm Jaime, based in Toronto .

I founded Worksimply , a proptech startup, an Airbnb for on-demand workspaces. Four years of cold emailing prospects, collecting rejection emails from investors, driving to locations to do photo shoots, and debugging the app at 11pm when it went down. Companies like 7shifts, Bettermode, Tempo, and Cognota booked workspace for their teams through us.

Before that I ran a development studio and grew it to five people. After Worksimply I ran product at Blurb , a startup working with some of the world's largest record labels. All of it turned into one skill set: I can take a product from a rough idea to something shipped, on my own.

I grew up in Monterrey, Mexico, and moved to Canada with my family when I was 18. My mother is Japanese, which gave me an early grounding in a culture built around mindfulness and simplicity, values I still bring into my work every day.

Chances are I'm on a tennis court right now.

Something I remind myself of

“I must create a system or be enslaved by another man's. I will not reason and compare; my business is to create.”

— William Blake

Products I've built

Work worth talking about in detail

Workhouse NYC

$11k first month·~10 hrs/month back·live in 4 weeks

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Workhouse is a coworking space in New York City. Every booking ran through email and a spreadsheet, with someone checking a calendar by hand, quoting a rate, chasing payment.

I helped them replace it with a self-serve platform. Users select a meeting room and either drag across the hours they want or book the entire day. They pay on the spot, the booking lands on the meeting room's existing calendar, and they can cancel directly from the confirmation email.

It was live in under four weeks. In the first month it took $11,000 in bookings and gave the team back about ten hours a month.

“We went from a slow, manual booking process to a platform driving real revenue every month.”

Katy Teets Katy Teets Operations Manager, Workhouse NYC

Tools I use every day

Experience

Blurb.fm Director of Product

2024–2026 Toronto, ON
Worksimply AI Founder & CEO

2023–2024 Toronto, ON
Worksimply Co-working Founder & CEO

2019–2023 Toronto, ON
Enso Digital Founder & Product Designer

2017–2019 Calgary, AB
Company Dates Role Location
Blurb.fm
2024–2026 Director of Product Toronto, ON
Worksimply AI
2023–2024 Founder & CEO Toronto, ON
Worksimply Co-working
2019–2023 Founder & CEO Toronto, ON
Enso Digital
2017–2019 Founder & Product Designer Calgary, AB

Things I Notice

I like noticing small details in architecture. These are close-ups I capture while traveling, usually on my phone.

Moments of Good Design

Short stories about everyday details that make things feel more human.

Education

University of Calgary Bachelor of Science (B.Sc.), Electrical Engineering

2010–2015
Springboard User Experience Design Bootcamp

2017
Institution Degree Years
University of Calgary
Bachelor of Science (B.Sc.), Electrical Engineering 2010–2015
Springboard
User Experience Design Bootcamp 2017