Blurb.fm Director of Product
Reduced engineering involvement in routine batch runs by ~90% — ops now handle almost all of it self-serve.
Hey, welcome.
I'm Jaime. Ten years ago, when I was running my first development studio, getting a product out the door meant having two or three developers and a designer do the work. Now, with Claude Code, I don't need that. I've spent a decade as a studio owner, a startup founder, and most recently a director of product, and at some point all of that turned into one skill set: I can take a product from a rough idea all the way to something real, on my own.
So that's what I do now, mostly for small and medium businesses. I sit with clients to figure out what actually needs to get built, then I scope it, build it, test it, and ship it. I can now do the job that used to take a small team.
I grew up in Monterrey, Mexico, and moved to Canada with my family when I was 18. My mother is Japanese, which gave me an early grounding in a culture built around mindfulness and simplicity, values I still bring into my work every day.
I live in Toronto now. Chances are I'm on a tennis court right now.
Something I remind myself of
“I must create a system or be enslaved by another man's. I will not reason and compare; my business is to create.”
Products I've built
Workhouse NYC
Replaced a coworking space's manual booking process with a self-serve platform for availability and payments. It drove $11k+ in new revenue in the first month.
Workplace One
Built for a Toronto office provider with seven spaces. Teams browse offices, coworking, and meeting rooms, then filter offices by team size to see pricing and availability.
Enso AI
My site for Enso AI, my one-person practice. AI product builds for small and medium businesses that need software to increase revenue.
Tools I use every day
Experience
Worksimply AI Founder & CEO
Achieved 5k App downloads in 4 months
Worksimply Co-working Founder & CEO
Achieved GMV of ~$200,000. Worked w/startups such as 7Shifts, Tempo, Bettermode, and more.
Enso Digital Founder & Product Designer
Increased yearly revenue 4× from 2017 to 2018 to $400k+
| Company | Dates | Role | Proudest Achievement | Location |
|---|---|---|---|---|
| | 2024–2026 | Director of Product | Reduced engineering involvement in routine batch runs by ~90% — ops now handle almost all of it self-serve. | Toronto, ON |
| | 2023–2024 | Founder & CEO | Achieved 5k App downloads in 4 months | Toronto, ON |
| | 2019–2023 | Founder & CEO | Achieved GMV of ~$200,000. Worked w/startups such as 7Shifts, Tempo, Bettermode, and more. | Toronto, ON |
| | 2017–2019 | Founder & Product Designer | Increased yearly revenue 4× from 2017 to 2018 to $400k+ | Calgary, AB |
Education
University of Calgary Bachelor of Science (B.Sc.), Electrical Engineering
2010–2015
Springboard User Experience Design Bootcamp
2017
| Institution | Degree | Years |
|---|---|---|
| | Bachelor of Science (B.Sc.), Electrical Engineering | 2010–2015 |
| | User Experience Design Bootcamp | 2017 |
Things I Notice
I like noticing small details in architecture. These are close-ups I capture while traveling, usually on my phone.
Moments of Good Design
Short stories about thoughtful experiences I've come across in daily life — small details, interactions, and systems that make things feel clearer, smoother, or more human.
The Ramen Experience
A small ramen spot in Osaka where the staff tracked exactly where each customer was in their experience — and adjusted their behavior without you ever noticing.
One light, no confusion
A small light told me exactly which elevator was mine, then blinked when it arrived. No thinking, no guessing. Just clarity at the right moment.
Pedestrian Traffic Light
A countdown-style signal in Kyoto that tells you exactly how long to wait — no guessing, just clarity at a glance.
Never Forgetting Your Floor
A hotel elevator in Tokyo that remembered our floor for us — right when we forgot it.
The Heated Mirror
A hot shower left a clear rectangle on the fogged mirror thanks to its built-in heater.