About me

I build and scale digital products from first idea to lasting revenue. As a hands‑on product manager / designer, I guide small, cross‑functional teams from concept through launch and iteration, relying on first‑principles thinking and AI‑driven workflows to learn and improve quickly.

Over the last decade, I've built products as a founder and as the operator behind a design-led studio. I bring strong taste to the work, pairing clear strategy with craft.

Competitive tennis sharpened my discipline and resilience; my Japanese–Mexican heritage informs a preference for thoughtful simplicity in everything I build.


Experience

Blurb.fm Director of Product

Reduced engineering involvement in routine batch runs by ~90% — ops now handle almost all of it self-serve.

2024–Present Toronto, ON
Worksimply AI Founder & CEO

Achieved 5k App downloads in 4 months

2023–2024 Toronto, ON
Worksimply Co-working Founder & CEO

Achieved GMV of ~$200,000. Worked w/startups such as 7Shifts, Tempo, Bettermode, and more.

2019–2023 Toronto, ON
Enso Digital Founder & Product Designer

Increased yearly revenue 4× from 2017 to 2018 to $400,000

2017–2019 Calgary, AB
Company Dates Role Proudest Achievement Location
Blurb.fm
2024–Present Director of Product Reduced engineering involvement in routine batch runs by ~90% — ops now handle almost all of it self-serve. Toronto, ON
Worksimply AI
2023–2024 Founder & CEO Achieved 5k App downloads in 4 months Toronto, ON
Worksimply Co-working
2019–2023 Founder & CEO Achieved GMV of ~$200,000. Worked w/startups such as 7Shifts, Tempo, Bettermode, and more. Toronto, ON
Enso Digital
2017–2019 Founder & Product Designer Increased yearly revenue 4× from 2017 to 2018 to $400,000 Calgary, AB