More coming soon
Always building something new. The next project is taking shape — stay tuned.
About me
I build and scale digital products from first idea to lasting revenue. As a hands‑on product manager / designer, I guide small, cross‑functional teams from concept through launch and iteration, relying on first‑principles thinking and AI‑driven workflows to learn and improve quickly.
Over the last decade, I've built products as a founder and as the operator behind a design-led studio. I bring strong taste to the work, pairing clear strategy with craft.
Competitive tennis sharpened my discipline and resilience; my Japanese–Mexican heritage informs a preference for thoughtful simplicity in everything I build.
Vibecoded Products
Experience
Blurb.fm Director of Product
Reduced engineering involvement in routine batch runs by ~90% — ops now handle almost all of it self-serve.
Worksimply AI Founder & CEO
Achieved 5k App downloads in 4 months
Worksimply Co-working Founder & CEO
Achieved GMV of ~$200,000. Worked w/startups such as 7Shifts, Tempo, Bettermode, and more.
Enso Digital Founder & Product Designer
Increased yearly revenue 4× from 2017 to 2018 to $400,000
| Company | Dates | Role | Proudest Achievement | Location |
|---|---|---|---|---|
| | 2024–Present | Director of Product | Reduced engineering involvement in routine batch runs by ~90% — ops now handle almost all of it self-serve. | Toronto, ON |
| | 2023–2024 | Founder & CEO | Achieved 5k App downloads in 4 months | Toronto, ON |
| | 2019–2023 | Founder & CEO | Achieved GMV of ~$200,000. Worked w/startups such as 7Shifts, Tempo, Bettermode, and more. | Toronto, ON |
| | 2017–2019 | Founder & Product Designer | Increased yearly revenue 4× from 2017 to 2018 to $400,000 | Calgary, AB |
Education
University of Calgary Bachelor of Science (B.Sc.), Electrical Engineering
2010–2015
Springboard User Experience Design Bootcamp
2017
| Institution | Degree | Years |
|---|---|---|
| | Bachelor of Science (B.Sc.), Electrical Engineering | 2010–2015 |
| | User Experience Design Bootcamp | 2017 |
Things I Notice
I like noticing small details in architecture. These are close-ups I capture while traveling, usually on my phone.
Moments of Good Design
Short stories about thoughtful experiences I've come across in daily life — small details, interactions, and systems that make things feel clearer, smoother, or more human.
The Elevator Experience
A small light told me exactly which elevator was mine, then blinked when it arrived. No thinking, no guessing. Just clarity at the right moment.
Pedestrian Traffic Light
A countdown-style signal in Kyoto that tells you exactly how long to wait — no guessing, just clarity at a glance.
The Ramen Experience
A small ramen spot in Osaka where the staff tracked exactly where each customer was in their experience — and adjusted their behavior without you ever noticing.