Product manager and design engineer in one. For proptech startups.

I founded a flexible workspace software company, then ran product at a startup working with the world's largest record labels. Product decisions, design, and shipped code, without a full-time hire.

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I'm Jaime, based in Toronto .

I founded Worksimply , a proptech startup, an Airbnb for on-demand workspaces. Four years of cold emailing prospects, collecting rejection emails from investors, driving to locations to do photo shoots, and debugging the app at 11pm when it went down. Companies like 7shifts, Bettermode, Tempo, and Cognota booked workspace for their teams through us.

Before that I ran a development studio and grew it to five people. After Worksimply I ran product at Blurb , a startup working with some of the world's largest record labels. All of it turned into one skill set: I can take a product from a rough idea to something shipped, on my own.

I grew up in Monterrey, Mexico, and moved to Canada with my family when I was 18. My mother is Japanese, which gave me an early grounding in a culture built around mindfulness and simplicity, values I still bring into my work every day.

Chances are I'm on a tennis court right now.

Something I remind myself of

“I must create a system or be enslaved by another man's. I will not reason and compare; my business is to create.”

— William Blake

Products I've built

Work worth talking about in detail

Workhouse NYC

$11k first month·~10 hrs/month back·live in 4 weeks

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Workhouse is a coworking space in New York City. Every booking ran through email and a spreadsheet, with someone checking a calendar by hand, quoting a rate, chasing payment.

I helped them replace it with a self-serve platform. Users select a meeting room and either drag across the hours they want or book the entire day. They pay on the spot, the booking lands on the meeting room's existing calendar, and they can cancel directly from the confirmation email.

It was live in under four weeks. In the first month it took $11,000 in bookings and gave the team back about ten hours a month.

“We went from a slow, manual booking process to a platform driving real revenue every month.”

Katy Teets Katy Teets Operations Manager, Workhouse NYC

Blurb.fm

Over 80% of videos ship without engineering·4 formats productized

Blurb makes content for record labels at scale: visualizers, lyric videos, translated lyric videos, and comment videos, all of it headed for YouTube where the catalogue earns. When I joined, making any of it meant going through engineering. There was no dashboard and no interface, for the team or for clients.

I built the internal dashboard the team runs on. One of the most interesting problems was comment videos. A track can carry thousands of YouTube comments, and only a handful belong on screen. I designed the system that decides which ones make the cut, what order they run in, and how long each one holds the screen, along with the review flow the team uses to make the final call before anything ships.

Engineering was in the loop on every piece of content when I arrived, and on 20% of it by the time I left, freeing the rest of their time to build the platform instead of producing deliverables. The dashboard lets the design team click a few buttons and produce the rest themselves. My time went into product requirements, Figma design work, and the roadmap I built with engineering.

How I work

Bring me a problem, or a feature you want built. I'll work out what it should actually be, then design and ship it. Then we do the next one.

01
Discover

I look at your product and how people actually use it before deciding anything.

02
Define

I come back with what I think we should build and why, not a list of questions.

03
Ship

Design and working code, reviewed and merged into your codebase.

What you get
  • Product decisions, with the reasoning behind them
  • User flows and interaction design
  • Interfaces designed and built, not mocked up
  • Production frontend code, shipped to your repo
  • Working prototypes when a decision needs testing before it's built
  • Weekly progress you can see running, not status updates

I own the problem I take on, end to end. Your engineers own the systems they've built, and I work with them, not around them. We work on one thing at a time, so it actually gets finished.

Price

$5,000 a month

No hourly billing, no timesheets.

Questions
Do you write the code, or hand off designs?

I ship the code. I use Claude Code heavily, which is why one person can design and build something that used to take a small team. What you get is a reviewed PR against your repo, not a Figma file that someone else has to interpret and rebuild.

What if we already have engineers?

Good. I work on the frontend and the product decisions around it, which is usually the part your backend engineers least want to be pulled into. They own the systems they've built and know things about your codebase I won't. I take a defined piece of the product and ship it, so they stay on the harder infrastructure work instead of context switching into interface and product decisions.

How much of your time do we get?

I work on outcomes rather than hours, so what you're paying for is the decisions and the shipped work. If it helps to put a number on it, it's roughly around 10 hours a week, plus availability through the week for questions and decisions. If I'm faster than expected, you get more shipped, not a smaller invoice.

What don't you do?

Backend architecture, infrastructure, data engineering, and anything that needs a specialist. I also don't take on more than one problem at a time, since that's what makes it possible to actually own the thing rather than juggle it.

How do we start?

A 20 minute call to find out whether the problem you have is one I can help with. If it is, we agree on the first thing I'd take on and I start that week.

Can we stop?

Yes. Monthly, no minimum term.

Experience

Blurb.fm Director of Product

2024–2026 Toronto, ON
Worksimply AI Founder & CEO

2023–2024 Toronto, ON
Worksimply Co-working Founder & CEO

2019–2023 Toronto, ON
Enso Digital Founder & Product Designer

2017–2019 Calgary, AB
Company Dates Role Location
Blurb.fm
2024–2026 Director of Product Toronto, ON
Worksimply AI
2023–2024 Founder & CEO Toronto, ON
Worksimply Co-working
2019–2023 Founder & CEO Toronto, ON
Enso Digital
2017–2019 Founder & Product Designer Calgary, AB

Tools I use every day

Things I Notice

I like noticing small details in architecture. These are close-ups I capture while traveling, usually on my phone.

Moments of Good Design

Short stories about everyday details that make things feel more human.

Education

University of Calgary Bachelor of Science (B.Sc.), Electrical Engineering

2010–2015
Springboard User Experience Design Bootcamp

2017
Institution Degree Years
University of Calgary
Bachelor of Science (B.Sc.), Electrical Engineering 2010–2015
Springboard
User Experience Design Bootcamp 2017